Our Work
OurClients
These are a few of our most recent clients. Each and every year, we assist more than 1000 clients throughout the country dedicated to progressing democratic ideals and values.
Our Focus
Political Polling and Strategic Campaign Consulting
Candidates and ballot measure committees come to us when they want accurate polling, insightful and penetrating analysis, and a team of professionals dedicated to winning. From questionnaire design through scientific sampling and innovative statistical techniques, LRP leads the field.
Issue Advocacy and Message Development
The right message to the right audience wins the day. LRP is one of the most reputable firms in providing issue advocacy organizations with research that shapes the debate and leads to winning policy outcomes. LRP’s research goes well beyond telling us where the public is, providing a path on how to get to where our clients want to go. Our research methods help develop a vocabulary and messages that are thoroughly tested, that resonate with the public and decision makers, and that stand up to the opposition.
Examining Policies and Programs
How is a particular policy affecting people? How can public programs better meet people’s needs? Where are the policy gaps? What does the public think about a specific policy? Our research answers these questions and more – at local, state, and federal levels.
Ad Testing
Advertising is expensive, and our clients want to know if their ads are effective. We test television, radio, print, and online advertising, using the most appropriate techniques to make sure our clients get the most bang for their buck. Through LRP research, our clients know what works—and why.
Branding Reputation Management
If your organization needs to create or hone its identity, know where you stand with respect to others in the field, or repair a tarnished image during a crisis, our branding research can help.
Membership Evaluation
When you really want to understand your members, know their priorities and what they think, LRP is the place to go. Our research for labor unions, alumni associations, and professional groups has helped organizations and their leaders vet their agendas.
Social Media and Digital Research
LRP is committed to finding new ways to enhance our opinion research. Our social media analysis benchmarks what people are already saying about candidates, parties, and issues, and then tracks changes in those social media conversations moving forward. Beyond social media, we provide AI-assisted chatroom focus groups that can handle up to 1,500 participants at once, allowing us to provide both qualitative and quantitative analyses.
Jury Research
Whether to explore juror pool familiarity with a case for a possible change of venue motion or to develop juror profiles, LRP helps trial lawyers provide a scientific base to understanding jurors.
Our Tools
RESEARCH TOOLS
Surveys: telephone, online, intercept, mail
Dial-testing: online, in-person
Focus groups: in-person, online, telephone
One-on-one interviews, dyads, triads: in-person, telephone, online
Executive, stakeholder, expert interviews: in-person, telephone, online
Website evaluation: online, in-person
Online message boards
Qual boards
ANALYTICAL TOOLS
Segmentation analysis
Data modeling
Multivariate regression analysis
Cluster analysis
Factor analysis
CHAID
Conjoint analysis
Content analysis
Max Diff analysis