Social Media Research
Social Media Research
Social media is filled with insights about public opinion. Lake Research Partners incorporates social media content analysis into our opinion research methodology to identify how people talk about these things: what language they use, what lenses they look through, and how those change over time. The better we understand what people are saying on social media the better we can help our clients to engage and shape the national conversation. Dominating the share of voice in the national conversation is the key to the success for any campaign and LRP’s social media research helps you develop the best messaging to do that.
Our social media research services feature:
• Broad analyses of the messages influencing people
• Deep analyses of what registered voters are saying on Twitter
• Identification of key influencers shaping public opinion
• Identification of activists and potential activists for targeted outreach (for activism, fundraising, and voting)
• Identifying emerging messages and issues with the potential dominate the national conversation