About the Book
In WHAT WOMEN REALLY WANT: How American Women Are Quietly Erasing Political, Racial, Class, and Religious Lines to Change the Way We Live, two of America’s hottest pollsters—Celinda Lake and Kellyanne Conway—reveal how and why women are the most powerful force reshaping the future of America.
Beyond the politics of left and right, women are quietly exerting a unified power to make changes in our culture and in commerce, meeting in the middle to achieve their goals. And they are not using traditional means to get there. Rejecting outdated traditions and expectations that no longer fit their reality, they are breaking the old rules about when and whether to marry and have children, living fully and equally as singles, and creating flexible, inclusive workplaces that don’t sacrifice family or sanity.
They are taking charge of the marketplace, controlling $5 trillion annually as the primary purchasers of homes, cars, appliances, and electronics.
They are making their mark at ages twenty, forty, sixty, and beyond, drawing strength, inspiration, and intellectual stimulation from other women. And that’s just the beginning.
Using the eye-opening results of interviews, focus groups and polls (2 of three of which were created especially for this book), WHAT WOMEN REALLY WANT explores: [Click on the chapter title for details]
“ALTARED” STATES—The ever-evolving role of marriage and family for modern women, and what these seismic changes augur for marriage and society at large.
BABY FLUX—The newly emerging role of motherhood, and our ever-evolving national obsession with children
OPEN-COLLAR WORKPLACES—How women are forsaking male models of business, and revolutionizing new and more satisfying ways to work.
BEAUTY IN ACTION—The first-ever comprehensive look at how women want integrated lifestyles of health and beauty that help them feel better, look their best, sharpen their minds and feed their souls.
PURSE-STRING POWER—How women are changing the face of consumerism by controlling $5 trillion in consumer spending, and becoming the primary luxury buyers.
JUST-IN-TIME POLITICS—In this eagerly awaited and most iconoclastic yet authoritative chapter, Lake and Conway reveal how traditional "women's" issues have been expanded, and if ever there is a critical issue, women are behind it, no matter what their party.
WHAT WOMEN REALLY WANT heralds some of the most significant changes in American culture in the past century. By delving beneath the radioactive, hot-button issues, Lake and Conway discover common causes with which women are inventing a new age of opportunity—doing it their way, and, in the process, improving life for all Americans.