• Progressive Leadership

    LRP works with leading voices in the progressive movement. We take pride in providing individual attention and strategy to every candidate we work for. From the U.S. Senate to City Hall and everywhere in between, we work side by side with our clients on developing communications and paid media, targeting supporters, and honing the messages that win persuadable voters. We use a full range of research tools, from surveys and focus groups to online town halls and ad testing to propel our clients to victory on Election Day.

  • Labor Movement

    We are national experts on unions and labor issues. LRP shares the goals of the labor movement and is committed to improving the lives of working people. Our in-depth message research has helped unions successfully advocate on issues including the minimum wage, the right to organize, retirement security and health care. Our research experience includes working with the AFL-CIO, UFCW, SEIU, NEA, AFSCME, CWA, UAW, and AFT.

  • Advancing Women's Rights and Equality

    LRP has extensive experience and nationally recognized expertise on a wide range of issues impacting women – from working to advance parity in politics and the workplace, we have considerable experience on issues impacting women’s health and quality of life, including domestic violence and sexual assault, discrimination issues, and reproductive health and rights. In fact, our commitment to a woman’s personal decision making on abortion has led us to work solely for pro-choice candidates.

  • Promoting Animal Welfare

    LRP is passionate about improving animal welfare and reducing animal suffering. We have a great deal of experience working on these issues with various advocacy organizations such as the HSUS, the ASPCA, and the Earth Island Institute, to name a few. We have conducted voter and consumer research over the last few years on a number of animal welfare related issues including factory farming, labeling, dog breeding standards, hormone and antibiotic issues, and orcas made to perform at entertainment parks.

  • Defending Human Rights and Equality

    LRP brings a passionate commitment and unparalleled experience to the cause of equality. Our partners have a deep and broad history of working for LGBT equality throughout the nation, including working with the first successful marriage equality efforts in Massachusetts and through the defeat of a marriage ban in Arizona. We have worked with The Human Rights Campaign, The Gill Foundation, Unity Michigan, Love Makes a Family, and many others. We have worked on projects involving diversity in the LGBT community, marriage, transgender issues, bullying, and other important issues.

  • Strategy | Precision | Impact

    LRP is a leading public opinion and political strategy research firm providing expert research-based strategy for campaigns, issue advocacy groups, foundations, unions, and non-profit organizations.

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David Mermin, a pollster and political strategist for over 20 years, is a partner at Lake Research Partners and heads the firm’s Bay Area office. He advises incumbents and challengers at all levels of the electoral process, as well as a wide range of advocacy organizations, independent expenditures, foundations, and labor unions. David and his team at LRP conduct innovative opinion and message research on issues including immigration, voting rights, health care, workplace issues, financial reform, and retirement security. He has polled for former Senator Mark Begich of Alaska, former Governor Janet Napolitano of Arizona, Congressmembers Mike Honda and Raul Ruiz of California, Brenda Lawrence of Michigan, Hank Johnson of Georgia, California Assembly Speaker Pro Tem David Chiu, and numerous state and local ballot initiative campaigns. His issue clients at LRP have included America’s Voice, the Brennan Center for Justice, the Leadership Conference on Civil Rights, ACLU, Americans for Financial Reform, Every Voice, AFL-CIO, SEIU, UFCW, Health Care for America Now, and the National Conference on Public Employee Retirement Systems.

David joined LRP in 1996. He has also worked at The Harwood Group and the Health Care Financing Administration. He has presented research findings to audiences across the country and has published articles in The American Prospect, Health Affairs, Aspenia and The Polling Report. A native of Atlanta, Georgia, he holds an M.A. in Geography from the University of Minnesota, and a B.A. in Political Science from Brown University. David lives in Berkeley, California with his wife and two daughters and enjoys travel, good food, and coaching youth soccer.

  david mermin
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"We rely on LRP's deep understanding of the union movement and working Americans to provide strategic guidance…David Mermin and Celinda Lake have helped us innovate and measurably increase the effectiveness of our work in every election cycle since 1998."
Mike Podhorzer, Deputy Political Director, AFL-CIO
Alysia Snell has been a partner at Lake Research Partners since 1995. Alysia brings extensive experience conducting quantitative and qualitative research on the significant issues of our day, as well as synthesizing strategic communication for a wide array of institutions and initiatives to help clients effectively and productively address the concerns of their constituencies. 

Alysia is a lead partner on the issue side of the firm. She is an expert in the art and science of opinion research and in understanding people in their own context as they deal with issues on their own terms. Alysia understands how language works, how people respond to language and ultimately, how people think things through and make connections. 

Alysia is based in Richmond, VA, and focuses her attention on several issue areas. Most recently this has included reproductive health (Planned Parenthood, NARAL); women’s health (Center for Women Policy Studies, Breast Cancer Fund); the environment (Sierra Club, American Rivers, Best Friends); low-income issues (Community Service Society; Fairness Initiative on Low Wage Work); education (American Federation of Teachers, Alliance for Excellent Education); early education (Tremaine Foundation, Early Childhood Investment Corporation); afterschool programs (Afterschool Alliance, Chicago Metropolis 2020); children’s health (Kellogg Foundation), as well as statewide referenda campaigns, including the defeat of parental notification initiatives in California three years in a row for the Planned Parenthood Affiliates of California. 

Alysia's other focus is her daughter, Caroline, and son, Harrison. A native of Richmond, she holds a master’s degree in political science and public opinion from American University, and a bachelor’s degree in American government from the University of Virginia. 
  alysia snell


"I've worked with Celinda, Alysia and the team at Lake Research for eight years. I always appreciate their depth of knowledge and experience with children's issues and education. They are wonderful collaborators and researchers."
Judy Samelson, Chief Executive Officer, Early Childhood Investment Corporation (MI)

 

Celinda Lake is one of the Democratic Party's leading political strategists, serving as tactician and senior advisor to the national party committees, dozens of Democratic incumbents, and challengers at all levels of the electoral process. Celinda and her firm are known for cutting-edge research on issues including the economy, health care, the environment and education, and have worked for a number of institutions including the Democratic National Committee (DNC), the Democratic Governor's Association (DGA), AFL-CIO, SEIU, CWA, IAFF, Sierra Club, NARAL, Human Rights Campaign, Planned Parenthood, The Next Generation, EMILY's List, VoteVets Action Fund, and the Kaiser Family Foundation. Her international work has included work in Liberia, Haiti, Ukraine, South Africa, and Central America. In 2008, Celinda worked as pollster for Vice President Biden.

Since its formation, Lake Research Partners has become one of the most respected Democratic polling firms in the country. The firm's work has moved the progressive agenda forward on a variety of issues. Working against the conservatives, Celinda’s research demonstrated that the phrase "religious political extremists” was much more communicative than the vernacular "religious right." In the healthcare arena, her research showed that talking about "reducing health care costs" and the 8 out of 10 working families without adequate health insurance was key. Her interviews and statistics have been quoted in the Washington Post, New York Times, Wall Street Journal as well as a variety of magazines, including Newsweek, Glamour and Marie Claire, and Celinda has appeared on numerous television and radio news programs, including CNN, MSNBC, CNBC, Fox News and NPR, discussing her work and providing expert commentary.

Celinda is one of the nation's foremost experts on electing women candidates and on framing issues to women voters. American Politics calls Celinda a "super-strategist or, better yet, the Godmother," and Working Woman says she is "arguably the most influential woman in her field." She is renowned for her groundbreaking research on single women voters in conjunction with the Voter Participation Center and has helped elect numerous female candidates, including Barbara Mikulski, the "Dean" of Women Senators, former Arizona Governor Janet Napolitano, Annise Parker the Mayor of Houston (the 4th largest city in the country), Patricia Madrid the first Hispanic woman Attorney General in New Mexico, and Carol Moseley-Braun in her historic victory to become the first African-American woman to be elected to the United States Senate. Celinda also works with Nancy Pelosi, the first female Speaker of the House.

Celinda has a long record of defeating incumbents, including races for Donna Edwards who beat Albert Wynn, Jerry McNerney who beat Richard Pombo, Tim Walz who defeated Gil Gutknecht, and previously Michigan Senator Debbie Stabenow and West Virginia Governor Bob Wise, both of whom beat incumbents. Recently two more incumbents fell at Celinda’s hands: Conrad Burns who lost to Jon Tester in Montana in 2006, and Ted Stevens who lost to Mark Begich in Alaska in 2008. Also in 2006, Celinda was an integral part of the successful effort to help Democrats take control of the House of Representatives.

Lake Research Partners has a long history of successful initiative campaigns. In 2008, Celinda polled in California to beat parental notification initiatives three times in a row. In 2006, Celinda helped with successful minimum wage campaigns in five states and was the pollster on the first successful effort to defeat an anti-gay marriage initiative in Arizona. During the 1992 election cycle, Celinda oversaw focus group research for the Clinton/Gore campaign and served as a general consultant throughout the campaign. Celinda is also credited with identifying key voter groups including Reagan seniors, NASCAR dads, waitress moms, the marriage gap and generation D. In 2005 she and Kellyanne Conway published What Women Really Want with the Free Press.

Prior to forming Lake Research Partners, Celinda was partner and vice president at Greenberg-Lake. Her earlier experience includes serving as Political Director of the Women's Campaign Fund, as the Research Director at the Institute for Social Research in Ann Arbor, Michigan, and as a Policy Analyst for the Subcommittee on Select Education.

Celinda, a native of Montana—born and raised on a ranch—and one of the political world's most avid whitewater rafters, holds a master’s degree in political science and survey research from the University of Michigan at Ann Arbor, and a certificate in political science from the University of Geneva, in Switzerland. Celinda received her undergraduate degree from Smith College in Massachusetts, where she graduated Summa Cum Laude and was recently awarded the Distinguished Alumna Medal by the College.

Celinda Lake
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"Celinda Lake combines strategic insight and personal commitment in every stage of the polling process. From the inception of a project…to analyzing the findings, I know I can count on Celinda and her team to get the facts that we need, interpret and explain them in a strategic way, and help us advance new ideas and opportunities for women and their families."
Julie Burton, Director, Project Kid Smart

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