• Progressive Leadership

    LRP works with leading voices in the progressive movement. We take pride in providing individual attention and strategy to every candidate we work for. From the U.S. Senate to City Hall and everywhere in between, we work side by side with our clients on developing communications and paid media, targeting supporters, and honing the messages that win persuadable voters. We use a full range of research tools, from surveys and focus groups to online town halls and ad testing to propel our clients to victory on Election Day.

  • Labor Movement

    We are national experts on unions and labor issues. LRP shares the goals of the labor movement and is committed to improving the lives of working people. Our in-depth message research has helped unions successfully advocate on issues including the minimum wage, the right to organize, retirement security and health care. Our research experience includes working with the AFL-CIO, UFCW, SEIU, NEA, AFSCME, CWA, UAW, and AFT.

  • Advancing Women's Rights and Equality

    LRP has extensive experience and nationally recognized expertise on a wide range of issues impacting women – from working to advance parity in politics and the workplace, we have considerable experience on issues impacting women’s health and quality of life, including domestic violence and sexual assault, discrimination issues, and reproductive health and rights. In fact, our commitment to a woman’s personal decision making on abortion has led us to work solely for pro-choice candidates.

  • Promoting Animal Welfare

    LRP is passionate about improving animal welfare and reducing animal suffering. We have a great deal of experience working on these issues with various advocacy organizations such as the HSUS, the ASPCA, and the Earth Island Institute, to name a few. We have conducted voter and consumer research over the last few years on a number of animal welfare related issues including factory farming, labeling, dog breeding standards, hormone and antibiotic issues, and orcas made to perform at entertainment parks.

  • Defending Human Rights and Equality

    LRP brings a passionate commitment and unparalleled experience to the cause of equality. Our partners have a deep and broad history of working for LGBT equality throughout the nation, including working with the first successful marriage equality efforts in Massachusetts and through the defeat of a marriage ban in Arizona. We have worked with The Human Rights Campaign, The Gill Foundation, Unity Michigan, Love Makes a Family, and many others. We have worked on projects involving diversity in the LGBT community, marriage, transgender issues, bullying, and other important issues.

  • Strategy | Precision | Impact

    LRP is a leading public opinion and political strategy research firm providing expert research-based strategy for campaigns, issue advocacy groups, foundations, unions, and non-profit organizations.

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LRP carefully chooses the best methods tailored to each project to gather accurate data and provide sophisticated analysis. 

In the News

  • Common Sense Media Release >

    Is my kid addicted to technology? Lake Research, on behalf of Common Sense Media polled over 1,200 parents and teens to find out how the saturation of mobile devices in family life is playing out in homes and child-parent relationships. Download our memo, the research brief, and full report here.

    Read More
  • Battleground 2016: Democratic Perspective >

    High levels of economic anxiety and political disillusionment fuel a desire for change in the American electorate, but not the reactionary change represented by the frontrunners in the Republican Party. The 2016 Battleground Memo examines the factors that are most important to voters as they decide how to cast their ballots on Election Day. Read More
  • Equal Pay Day for Unmarried Women >

    Despite an improving economy, the earning gap between men and women continued to grow in 2015. The 2016 Equal Pay Day Memo highlights this national problem and why the 2016 presidential election will play an important role in addressing the issue. Read this memo, written with the Voter Participation Center, and follow the link for more detailed findings on the wage gap.

    Read More
  • Equal Pay Day 2016: Time to Close the #WageGap >

    Despite an improving economy, the earning gap between men and women continued to grow in 2015. The 2016 Equal Pay Day Memo highlights this national problem and why the 2016 presidential election will play an important role in addressing the issue. Follow this link to learn more and to use an interactive map to find out the wage gap in each state.

    Read More
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